To what extent are people aware of and in control of the influences for their purchasing and consumption behavior? Consumer researchers have dedicated considerable attention to aspects of consumer behavior that are deliberate and intentional. However, relatively limited attention has been paid to aspects of consumer behavior that operate outside of conscious awareness. These are referred to as automatic consumer processes. In the past decade, an increasing number of consumer researchers have focused on automatic consumer processes in their attempt to understand judgment and behavior. As such, developing research methodologies that can provide insight into these underlying processes has become essential to advancing the field. Join Dr. Ross B. Steinman as he shares his research into measuring automatic consumer processes and discusses the need for innovative methodologies to measure automatic consumer attitudes, cognitions, emotions and behaviors that might escape detection by more traditional approaches.
Click here to register now. Cost - $20 for pre-registered guest; $30 at the door. Download Dr. Steinman's
complimentary white paper on the same topic.
About Dr. B. Ross Steinman
Dr. Ross B. Steinman is an adjunct assistant professor in the Department of Marketing and Supply Chain Management at Temple University's Fox School of Business. Dr. Steinman teaches a variety of courses including: Consumer and Buyer Behavior, Marketing Research, International Marketing, Marketing Management, and Integrated Marketing Communications. Dr. Steinman’s research is in the areas of consumer behavior and marketing research; his primary topics are implicit consumer attitude measurement and automatic consumer decision making processes. Dr. Steinman’s research has been published in
Marketing Letters, Services Marketing Quarterly, the International Bulletin of Business Administration and
the Journal of Personality and Social Psychology. He has presented on these topics at international conferences in North America, South America, and Europe. Dr. Steinman has also provided consulting services to marketing research companies in quantitative data analysis techniques and consumer attitude scale construction.
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