White Papers

Temple University SingaporeTemple University Singapore professors author white papers on relevant topics tied to their research and curriculum.  Our faculty are renowned scholars, editors of prestigious academic journals, award-winning teachers, business leaders and top consultants to industry and government.  Fox School professors are consistently producing highly innovative scholarly work. White papers currently available include:

Measuring Automatic Consumer Processes Paper

Author: 
Ross B. Steinman, Ph.D., Temple University
Published date: 
May 22, 2013
To what extent are people aware of and in control of the influences for their purchasing and consumption behavior? Consumer researchers have dedicated considerable attention to aspects of consumer behavior that are deliberate, conscious, and intentional. However, relatively limited attention has been paid to aspects of consumer behavior that operate outside of conscious awareness. These are referred to as automatic consumer processes. In the past decade, an increasing number of consumer researchers have focused on automatic consumer processes in their attempt to understand judgment and behavior. As such, developing research methodologies that can provide insight into these underlying processes has become essential to the advancement of the field.

These methodologies are important because in consumer research explicit measures, or traditional paper-and-pencil instruments, have been largely used to measure automatic consumer processes. That is, researchers studying automatic processes have had to rely on self-report measures despite the incongruity between the construct and instrument. Examples include research on consumer ethnocentrism and country-of-origin effects, mere exposure to a brand image or product package in influencing consumers’ attitudes toward the brand, and levels of processing research focusing on the effects of incidental advertisement exposure. In each of these cases, the measurement of automatic processes of product or brand information is of interest, but the lack of a reliable and valid measure of consumer attitudes, cognitions, emotions, or behaviors limits what can be learned about the topic. The issue of gathering accurate data from respondents is of utmost importance to consumer researchers. However, in the aforementioned topics, and in many other consumer areas, it is difficult to obtain accurate information about consumers by directly asking them to report their thoughts and feelings…

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Financial Accounting – Its Development and Problems

Author: 
Marco Malandra
Published date: 
April 24, 2013
Marco MalandraAccounting is called "the language of business" because it is the process of identifying, measuring, and communicating financial information to many different groups of people, necessitating different types and uses of accounting, for instance, Managerial Accounting for managers, Tax Accounting for governments, and Forensic Accounting for litigants.  The focus of this paper is Financial Accounting, the preparation and issuance of financial statements to help external users, primarily the owners and creditors of a business, make informed investment decisions.  Surprisingly, most accountants know little about the history of financial accounting because it is not generally taught in accounting courses. However, everyone knows something about its current problems that affect the economy and their lives, the enormity of the accounting scandals since 2001– Enron, World Com, and Lehman Brothers, to name just a few.

The initial development of accounting is older than civilization itself and plays a key role in a number of important phases of history.  There is ample evidence showing that written language developed from early bookkeeping, the recording of assets.  As long as 10,000 years ago in Mesopotamia, alongside the development of agriculture, small clay cones, spheres, and other geometrical shapes or tokens, were sealed in hollow clay containers or balls and then baked, with the purpose of accounting for the amount of commodities owned or transacted: grain, cattle, wine, etc.  Two-dimensional outlines and later picture symbols, representing the tokens inside the balls, were drawn on the outside of the balls while the clay was still soft, before baking, until users eventually realized that neither the tokens nor the balls were needed – the symbols for the tokens could simply be drawn onto clay tablets.  This was a revolution in information technology.  The symbol representing the number one was a wedge (the impression made by the reed stalks used for drawing), and this early symbolic writing is now known as cuneiform, from the Latin word for wedge…

Click on the link below to download the full white paper.
  

First Chapter of Next Generation Excel 2nd Edition (Autofill)

Author: 
Dr. Isaac Gottlieb
Published date: 
February 28, 2013

Next Generation Excel Second EditionIn this new Second Edition of Next Generation Excel, Isaac Gottlieb shows financial analysts how to harness the full power of Excel to move forward into the new world of accounting and finance. Companies of all sizes use financial models to analyze their finances and plan business operations, as well as to create financial accounting reports like balance sheets, income statements, and statements of cash flows.  Download Dr. Gottlieb's first chapter and learn about AutoFill feature.

From the book: "Part One describes how Excel, the widely used spreadsheet software, can be used efficiently to help build your spreadsheet for a variety of purposes. As an MBA student, an analyst, or an executive, you will develop enough expertise to perform the same tasks you were performing before—using other means—much faster and in a more efficient way. This part of the book demonstrates tools, shortcuts, and techniques for carrying out some common tasks quickly and efficiently. This part will not turn you into an Excel expert in a short time, but by the end you should improve the tasks you can do—the types of tasks that make Excel into such an incredibly powerful and flexible tool for modeling, finance, statistics, and data manipulation.

In Part One: Using Excel Efficiently, we cover the AutoFill feature, efficient selecting, and highlighting in Excel. You will also learn how to use keyboard selection shortcuts."

Also check out Dr. Gottlieb's free monthly Excel Tips of the Month.

Click on the link below to download the full white paper.

OTC Derivatives Markets: An Introduction to a 700 Trillion Dollar Markets White Paper

Author: 
Dr. Bruce Rader
Published date: 
January 28, 2013
One of the fastest growing segments in finance is the derivative’s markets. The Over the Counter (OTC) derivative markets are an unregulated segment of these markets.  A derivative is a security that derives its value from some other asset hence the term derivative.  These are in essence contracts on those underlying assets that trade in what is known as the cash or spot market.  The types of cash market instruments, which are the basis for derivative contracts, are extensive ranging from commodities to currencies to financial instruments. The main categories of derivatives are Forwards, Options, and Swaps.

These contracts are between individual entities and generally fall outside of a regulatory structure even thought there are usually some regulated equivalent. An example of this is that Forward Contracts are on not regulated while Futures Contracts (A refinement of the Forward Contract Concept) are regulated.  The need or existence of any derivative contract is driven by the need to reduce risk.  They are risk control instruments that allow the transfer of risk from those who wish to reduce risk (hedgers) to those who are able to bear that risk (speculators). The growth in the markets is directly related to the increase risk (volatility) in the global market in the past decades. As such derivatives are sometimes thought of as unregulated insurance markets.

Click on the link below to download the full white paper.

Sarbanes-Oxley v. Dodd-Frank White Paper

Author: 
Dr. Lewis Kerman
Published date: 
December 29, 2012
A few years back, I originally wrote this white paper to describe the past, present and future of the Sarbanes-Oxley Act.  Most of us remember the debacle of the Enron collapse.  In an astounding revelation of risky “off-book” enterprises, Enron’s investments paled, and the company imploded as confidence sank to zero.  Employees, whose entire pensions were invested in the company’s stock, were left with nothing.  Stockholders were left with nothing.  “Whistler-blowers” did their best to help convict a large number of Enron big-wigs, but the whistle-blowers got nothing too. But as of 2011, only a few were convicted, and Ken Lay, its president, died before his appeals were up, so technically, he’s never even been convicted.

That sets the scene for the enactment of Sarbanes-Oxley (“SOX”), a measure intended to make companies more transparent in their activities, both from an accounting point of view and from a securities point of view.  Most accountants and most companies have focused on the accounting side of things – rules and regulations which limit the role of consultants, independent auditors, and partners in the firms which do the accounting and auditing.  Officers at the “C” level in companies took on greater responsibility for guaranteeing the efficacy of documents produced and were chastised by the threat of penalties, including jail time, for mistakes.  “Puffing,” “White Lies,” and “Cookie Jar Economics” would no longer be tolerated.  And truthfulness without candor would be punished.

Click on the link below to download the full white paper.

Double Lean Six Sigma White Paper

Author: 
Dr. Mark Gershon
Published date: 
November 26, 2012
There are a variety of ways to introduce Six Sigma into a company, involving different levels of structure, time frames, costs and management commitments. But all agree on the basic steps of the improvement process, the five stages of the DMAIC process.  DMAIC is synonymous with Six Sigma when talking about the process to follow, the steps.

In recent years, however, new developments in Six Sigma have led to the amalgamation of the “lean” tools to bring about certain changes in the methodology and expedite the results. In this context “Lean Six Sigma” (LSS) has now become the industry flavor and many applications are being cited to show its popularity.

To date, however, the proponents of Lean Six Sigma have failed to develop a process to prescribe how to apply Lean Six Sigma.  Most articles and textbooks on LSS read like Six Sigma texts with the word “lean” added many times, especially in the title, and with some of the lean tools added to the tool kit.  But the process followed is DMAIC with no changes.  If that is all Lean Six Sigma is, then it is still just Six Sigma.

Click on the link below to download the full white paper.

Impact of Technological Innovation on International Competitiveness of Firms White Paper

Author: 
Dr. Madan Annavarjula
Published date: 
October 29, 2012
Dr. Madan AnnvarjulaThe central role of innovation driven knowledge in enhancing economic performance of firms can hardly be overemphasized. Technological innovation as an accepted source of organizational knowledge has thus gained added significance as an important driver of organizational performance.

This study utilizes a broader definition of a firm’s technological innovation capabilities that include the generation, dissemination and strength of the innovative activity in a firm. They are then used to predict international competitiveness of the firm.

The unique features of this study are that it uses multiple indicators of firm’s technological innovation, it uses a cross sectional, longitudinal data along with lagged measures of international competitiveness.

Our results are quite encouraging with each factor being a significant predictor of foreign sales.  However, one factor, innovation generation, returned an unpredicted negative sign.  This is partially explained due to the nature of changes in how the underlying data are collected.

Click on the link below to download the full white paper.

Opportunity, Resources, Team Profiles and Performance of Small Firms Paper

Author: 
Dr. Rajeswararao Chaganti
Published date: 
September 24, 2012
Dr. Rajeswararao ChagantiThree elements: quality of opportunity (O), i.e., timely and favorable circumstances giving the firm high odds of doing well on a sustainable basis; management of resources (R), i.e., the way the entrepreneur and her team manage the bundles of assets and capabilities that can be used for productive purposes; and quality of team (T), including the entrepreneur and her team drive the performance of entrepreneurial firms. The three elements combine and jointly effect firm performance. In reality successful entrepreneurs take a rather holistic approach and manage O and R and T simultaneously as if the three elements are integral part of one large portfolio. Therefore the firm performance is better understood by looking at the entire portfolio rather than its parts.

To the extent that entrepreneur and his team have any managerial discretion, relative importance they assign to O and R and T reflect the choices that the management makes. And different combinations of O and R and T can be thought of as different approaches to the management of the firm.

Click on the link below to download the full white paper.

Flatness - The Global Disaggregation of Value Creation Paper

Author: 
Dr. Ram Mudambi, Temple University
Published date: 
August 23, 2012
Dr. Ram Mudambi, Temple UniversityAt the most general level, the idea of “flatness” in the context of economic development has to do with parity. This is the property whereby different individuals or areas of the world are roughly similar in terms of their levels of economic outcomes. Thus, the comparing one individual or area to another, the observer perceives similarity in terms of measurable outcomes like standards of living and incomes.

Academics see the approach to flatness as a part of the process of convergence. Theoretically convergence is occurring if the relationship between a measure of the level of economic outcome and the rate of growth of economic outcome is downward sloping. Thus, if we use gross domestic product (GDP) as the measure of economic outcome, a situation where high GDP countries witness relatively slower rates of growth than low GDP countries is associated with convergence. The greater the difference in growth rates, the more rapid the convergence.

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The Dark Side of Pay for Performance ​White Paper

Author: 
John R. Deckop, Ph.D., Temple University
Published date: 
August 1, 2012
What could possibly be wrong with pay for performance?  Money is unquestionably a powerful motivator.  Pay can encourage desired employee behaviors and discourage undesired behaviors.  And there is justice in pay for performance.  While should lesser performers receive the same pay raise or bonus as your leading performers?

To answer I will start with classic old story, or parable, which I will adapt:  The Parable of the Old Man and the Football Game.  There was once an old man who had recently retired from years working in the factory.  He was a proud and good worker and always felt that he had plenty of ideas he could contribute to management if only someone would ask.  But they never did.  Anyway, the highlight of his retirement was the nap he could take every afternoon.  For 40 years he would tire in the afternoon and wish he could take a nap.  Now he could…

Click on the link below to download the full white paper.

Lehman Brothers’ Accounting Magic – Deleveraging and Moral Hazard

Author: 
Professor AJ Kreimer
Published date: 
July 12, 2012
As Wall Street’s problems were reaching a crescendo during 2007 and 2008, Lehman Brothers, a prominent New York based investment bank, faced a continuing drain on its cash and reserves. Its debt laden balance sheet, coupled with illiquid assets with uncertain valuations, constrained its ability to borrow or raise new capital. Lehman needed to convince its lenders, investors, and government regulators that its position was not as dire as the rumors on the Street suggested.

How then, could they make their quarterly 10Q reports appear to show deleveraging of their balance sheet, thereby enhancing critical ratios, and allay the solvency fears circulating on Wall Street? If they could manage to put lipstick on the pig, government regulators, analysts and investors would relax – and perhaps the shorts (speculators driving down the stock price by “shorting” Lehman’s stock) would retreat.

To solve the initial problem of raising cash, Lehman, as well as other investment banks, frequently employed the use of repurchase agreements, or repos. A common tool in the industry, repos, allows banks and other entities to raise cash quickly for short periods of time. The transaction is relatively straight forward. The borrower pledges collateral (securities, bonds, etc.) equal to the amount of cash that will be borrowed from the counter party, typically a bank or other entity with excess cash on hand. The lender receives a fee plus interest on the funds while they’re outstanding. When the transaction is unwound, the lender receives its funds and releases the hold on the collateral…

Click on the link below to download the full white paper.

The Role of Savings Rate in the Economic Crisis White Paper

Author: 
Dr. Amir Shoham, Temple University
Published date: 
June 13, 2012
Dr. Amir Shoham, Temple UniversityWhen considering the current economic crisis we can discern that variables of two different types contributed to its creation and magnitude. The first are the real variables that caused the initial imbalance in the economy. The second variables are the nominal ones, which are usually catalysts that accelerate situations. Metaphorically, the real variables can be compared to fire and the nominal ones to the fuel. Considering the way the crisis evolved, there is a clear view of the chief real variable that caused the crisis. This variable is the change in the savings rates, primarily in the US.

If we briefly review the history of the crisis, we see that the first signals of genuine economic instability began to appear in the first half of 2007, when a large wave of sub-prime mortgage lenders in the United States became insolvent. However, the seeds of the crisis were planted many years before. The United States created a deficit in its current account that grew steadily throughout the last decade. The deficit on one side of the ocean created surplus on the other side, especially in countries like China and Singapore. These countries then loaned the surplus back to the US so that it would be able to continue buying imports. Usually, a current account deficit is highly correlated with a government deficit, and the data from years before the crisis show that the US is no different. During this period, several bubbles were created in the American economy. The first bubble appeared in the lending market, led by the housing market where mortgages are granted to sub-prime borrowers and prime borrowers with low self-equity. These loans expanded beyond all reasonable proportions because of the financial system’s eagerness for short-term profits. This eagerness was ignited by short-term incentive contracts signed with managers of financial companies or what is known professionally as the “principal-agent problem.” Simultaneously, mortgages became securitized, which created an additional problem when rating companies granted these securities AAA ratings despite the high risk levels. The lack of supervision over the highly-influential rating companies working in an unregulated branch exacerbated the crisis.

Click on the link below to download the full white paper.

Crowdfunding: A New Era of Democratized Entrepreneurship Paper

Author: 
Dr. Sunil Wattal, Temple University
Published date: 
May 10, 2012
Crowd-funding has been defined as a collective effort by consumers who network and pool their money together, usually via the Internet, in order to invest in and support efforts initiated by other people or organizations. Crowd-funded marketplaces, Internet platforms that support the crowd-funding process, have recently emerged as a viable new approach to sourcing capital to support innovative, entrepreneurial ideas and ventures. In these markets, any individual can propose a project, and interested others can contribute their funds to support it.

These markets typically come in one of four configurations: i) lending-based, ii) reward-based, iii) donation-based and iv) equity-based. Amongst these, lending- and donation-based platforms are the longest standing. Well-known examples of lending- and donation-based markets include Kiva.org (micro-finance), which was established in 2005, and Prosper.com (peer-to-peer lending), which was established in 2006. Recently, reward-based platforms have come to the fore. A prime example of this marketplace type is Kickstarter, which helped entrepreneurs to raise just under $100 million in 2011 and is set to raise triple that amount in 2012. Finally, equity-based platforms are virtually non-existent in the United States at the moment, due to legal restrictions that are currently undergoing changes. However, CrowdCube, founded in 2010 and based in the United Kingdom, is the best-known example of this crowd-funding format.

Click on the link below to download the full white paper.

The Road to Convergence...One Set of Global Accounting Standards?

Author: 
Michael Moughan, CPA, CFP & Ph.D., Temple University
Published date: 
April 24, 2012
Professor Michael MoughanCan the Financial Accounting Standards Board and the International Accounting Standards Board Agree on One Set of Global Accounting Standards…and will the Securities Exchange Commission Agree to the Standards adopted?

The Securities and Exchange Commission (SEC) is on record as stating that they are responsible for the protection of American investors, and that they will never compromise that mission.  The SEC believes it has set the highest regulatory standards for the financial markets of any country on earth as it oversees the Financial Accounting Standards Board (FASB) and approves the FASB’s formulation of accounting principles for US companies. These principles are known as Generally Accepted Accounting Principles or GAAP.

Starting in 2001 the International Accounting Standards Board (IASB), a successor of the 1973 established International Accounting Standards Committee, has been issuing International Financial Reporting Standards (IFRS) for most of the rest of the world to follow when producing financial statements (over 100 accounting organizations and 80 countries and 9,000 companies are involved complying with the IFRS).

However, for many years the accounting profession, both within the US and internationally, has recognized the need for one set of high quality accounting standards on a global basis.  The accounting profession, as a whole, certainly is in agreement that investors require full and accurate information and that the data behind the information must be reliable and transparent.  The goal to set consistent accounting standards and disclosures, which would lead to comparable financial statements worldwide and, hence, aid globalization and development, has been in place for decades.

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Using Earned Value Analysis to Manage Projects White Paper

Author: 
Dr. Mark Gershon, PMP, Temple University
Published date: 
February 27, 2012
Any curriculum on the subject of Project Management explains that there are three major tools that are needed to manage projects, three tools that are not used in other types of operations. These three tools are the Work Breakdown Structure (WBS), Critical Path Method (CPM) Scheduling, and Earned Value Analysis.

The WBS provides the scope of the project, detailing each task required to be performed. Since it is very difficult to conduct a project without a list of tasks that need to be completed, virtually everyone in project management used the WBS.

The CPM schedules the tasks from the WBS, putting them on a calendar to provide a plan for carrying out the project. This plan or schedule is usually illustrated with a Gantt chart. Again, no organization would allow a project manager to spend their money or use their resources without such a plan, so again virtually everyone in project management uses this CPM tool.

Earned Value Analysis is not a planning tool. It is a tool for managing the work during the Execution phase of a project. It is a Control tool. We would think that every project needs a good Control tool, and every project manager would use it. But most project managers, and most organizations, do not use Earned Value analysis.  

Click on the link below to download the full white paper.

Global Branding Strategies White Paper

Author: 
Anthony Di Benedetto, Ph. D., Temple University
Published date: 
January 24, 2012
One of the most important decisions at the time of a new product launch is selecting the brand.   Branding a product represents a promise made by the firm to the customer about the product’s value or quality.  Effective branding differentiates competing products and contributes to the mental image the customer has about the product and the firm.  It is easy to see the value in familiar brands such as Coca-Cola, Toyota, Nike, or Apple.  Marketing people refer to brand equity as the added brand value that results from careful investment in brand marketing by the firm, and is created over time by the relationship between the brand and customer.  Brand equity is valuable to the firm as it builds customer loyalty and repurchase and gets greater reseller support, thus making future marketing and product launch activities much more cost-efficient.

Branding for the domestic market is challenging enough.  Names must be chosen that communicate the physical or sensory qualities of the brand; that are clear, relevant, and not irritating or insulting; that might be transferable to a line of products in the future; and that support the overall new product strategy.  Few if any brands score high on all these dimensions.  But when developing a branding strategy for the global market, the branding decision becomes even more complicated.  In addition to all of the above, the firm must now consider whether it should standardize the brand name across all markets, or use two or more regional brand names.  And this decision in not made in a vacuum, but must be tied to the global management of the brand…

Click on the link below to download the full white paper.

Tolerating Ambiguity in the Negotiating Process White Paper

Author: 
Arthur Hochner, Ph.D., Temple University
Published date: 
December 1, 2011
In his classic work, The Nature of Managerial Work, the scholar Henry Mintzberg observed that “most characteristic of top manager decision-making as the unstructured situation” (1973, p. 191). That is, managers have to make decisions in open-ended, dynamic circumstances, faced not only with risk and uncertainty but, more importantly, with ambiguity.  Good managers learn how to deal with the ambiguities of predicting the consequences of their strategic choices, of having incomplete information, of coordinating the activities of many subordinates, and in general dealing with many difficult and complex matters.

Similar ambiguities and paradoxes apply to the negotiator.  For instance:

What is my relationship with my counterparts, and how important is that relationship to the achievement of my goals? Are the people or organizations I am negotiating with my potential partners or my foes?  If they are my partners now, will they become my enemies tomorrow?  Can I trust them?

Do I need them more or do they need me more?  Who has more power in the situation?  How should I deal with power issues and egos?

How can I achieve the best results on my major goals?  Is it better to play hardball or to be cooperative, i.e., to approach negotiations as win-lose (zero-sum) or as win-win (variable-sum) situations?  Or is that a false dichotomy that does not characterize the way real negotiations take place?…

Click on the link below to download the full white paper.

Voodoo Presenting: A Finance CLASSIC! White Paper

Author: 
Stanley Ridgley, Ph.D., Temple University
Published date: 
November 1, 2011
Whether the presentations class is in Philadelphia…or Mumbai…or Cali…or Singapore…I hear the same universal and eerie refrain from  finance students.

“Finance is different.”
“We don’t do all of that soft-skill presentations stuff.”
“For us, the numbers tell the story.”

Numbers seem to enchant business-people in deep and mysterious ways, as if numerical constructs are somehow less malleable than the English language, less subject to manipulation.  In a chaotic world, a spreadsheet exudes familiarity, a firm valuation offers comfort, an income statement serves as anchor.

For some, numbers convey a certitude and precision unavailable to mere rhetoric.  And this illusion of certitude and precision exerts influence on finance folks to believe that, well … that the laws of human nature that stymie the rest of us do not apply to them in the coldness and hardness of objective numerical analysis.

But this is an illusion. And the result is 2D presenting, full of voodoo and bereft of nuance and subtle analysis…

Click on the link below to download the full white paper.

Sarbanes-Oxley - Past, Present and Future Paper

Author: 
Professor Lewis Kerman
Published date: 
September 1, 2011
Most of us remember the debacle of the Enron collapse. In an astounding revelation of risky “off-book” enterprises, Enron’s investments paled, and the company imploded as confidence sank to zero. Employees, whose entire pensions were invested in the company’s stock, were left with nothing. Stockholders were left with nothing. “Whistler-blowers” did their best to help convict a large number of Enron big-wigs, but the whistle-blowers got nothing too. But as of 2011, only a few were convicted, and Ken Lay, its president, died before his appeals were up, so technically, he’s never been convicted…

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